Jordan Zwang is the founder and CEO of Spectra, a social-first content studio building premium content and IP for the next generation of digital consumers. Prior to founding Spectra, Zwang served as the Director of Marketing at MSCHF, the provocative art collective known for its unconventional projects and viral marketing campaigns.

During his tenure at MSCHF, he oversaw all marketing efforts and collaborations, orchestrating campaigns that consistently reached millions of customers with each product drop. Zwang's innovative approach to brand and talent collaborations ranged from releasing a t-shirt with Fred Again.. that changes colors in the sun to securing Spike Lee as a model for a boot release, and even featuring Lil Wayne wearing the iconic Big Red Boots in a music video.

Zwang advises several notable figures and brands in music, entertainment, tech, and fashion. His expertise in digital distribution led to high-profile projects such as orchestrating a Childish Gambino x Instagram campaign and creating an Anti Social Social Club x AriZona Iced Tea collaboration. Zwang graduated from Syracuse University in 2020. As a student, he demonstrated his marketing acumen by orchestrating pop-ups for notable brands on campus and organizing some of the most coveted live shows at the university. This early experience laid the foundation for his future endeavors in the world of viral marketing and brand collaborations.